This is the place

to build financial confidence


90% of women will have to be a sole financial decision maker at some point in their lives
61% of women did well on a financial literacy test
30% of women are confident
Fact 01
Most of us agree that finance is presented in a boring way.


Fact 02
Most of us feel our financial knowledge is insufficient.


Fact 03
Most of us will be the sole financial decision-maker at some point in our lives.

Learn More

1 Bernice Cheung, Environics Research Group, Financial Literacy Study, October 27, 2017.

2 Bernice Cheung, Environics Research Group, Financial Literacy Study, October 27, 2017.

3 Jacqueline Nelson, Globe and Mail, Report on Business The Changing Face of Wealth, August 9, 2014.


What's Stnce?

We are an initiative that wants you to invest in yourself, on a personal and professional level. Whether that means becoming more conscious of where you spend your money, increasing your financial knowledge, or feeling more sure of yourself, you'll be able to find some inspiration here. Our goal is to create a community that's self-reliant, self-assured, and well-informed.


What do we talk about?

Simply put, finance and confidence. How do we do it? By getting expert advice, partnering with financial organizations, sharing our experiences, meeting up at events, and giving voice to our personal insights.

Why is the 'a' missing?

Our name is a reflection of our state of mind. It's easy to live with self-doubt, and more difficult to step outside of our comfort zone, financially and otherwise. Knowing that, we can all agree that feeling complete begins with more assertiveness.



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